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Summary

Packaging and creative direction for BIOSTRIPS®, where I serve as the Chief Design Officer.

BIOSTRIPS® is dissolvable supplement strips. The product had to feel like an object you choose, not a supplement you hide. The packaging and the creative system carry that.

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The work

As CDO I own how BIOSTRIPS® shows up: creative direction, packaging, and product strategy for the brand’s visual language across the line.

Clear hierarchy, material presence, and a system that can grow with new SKUs without looking like another basic supplement brand.

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